Traders say traditional GEM-shopping is too important to be online.
There are no sales sweet talk girls. No lights gedimmt romantic. No chimneys or mahogany bars offer free glass of wine.
It is diamond purchase with one click - online, at home or office. A Manly, discreet and not convenient to acquire small piece of ice.
“Most people hate to go in jewellery,” said Mike McCooey, a diamond broker and owner of the town of Sion-based Adamas Co., the starting signal for a website selling diamonds in this spring. “It is like a foot store Dessous. This is a very girlie.
McCooey Bing east falls on what has become an explosive trend - Online sales of jewellery. As Valentine’s Day - the year the second occasion, jewellery Miscellaneous - furtively on consumers, the purchase of tiles on the Internet has emerged as small investors, the recent controversy.
Not only does it pose potential risks to consumers, but it could cut deeply into traditional jewelers’ bottom-lines.
“There are many good jewelers in the city,” said McCooey. “Buying online is a way to walk, a bump in the industry.”
Jewelry sales online are expected to reach $ 577 million this year, 37 percent the year 2003, according to ComScore Networks, tracks Internet traffic. Only 1 percent of total online sales, which hopes to reach $ 62.2 billion this year. But jewellery turnover develops in a faster rate than online sales generally increase by about 27 per cent per annum, a comparison online shopping site.
And the massive Year-to-skip year in the category is proof that consumers on the concept of global warming, it is unsure whether to buy clothing, buildings or digital video disc online, but also a flicker of $ 10000 gem.
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